šš» Hey, I'm Khoi
I'm a Marketing consultant for tech Startups and Scale-ups.
From early prototypes to business scaling, Iāve had first-hand experience to the highs, lows, and in-betweens that Marketing and Sales teams face across different stages of a companyās growth.
My work spans enterprise and consumer software including large public-sector organizations.
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I get my energy from storytelling, problem-solving, novelty, and creativity through different projects.
Want to see if thereās a fit?
What Drives Our Work
Growth
No straight formulas; data + deep insights + gut feel with good intentions.
Storytelling
Blending your unique narrative with a big-picture content strategy to deliver business impact and original insights.
Operations
Repeatable systems and the right technical stack for the moving pieces of your growing business.
Frequently
Are you an agency?
No. I work directly with your team and service providers I trust to fill gaps and provide specific expertise.
No. I work directly with your team and service providers I trust to fill gaps and provide specific expertise.
How are you different from other marketing consultants?
I started my career in early-stage tech startups.
I've been on the ground level from pre-launch to hypergrowth.
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As employee #4 and #7, I got my hands dirty moving as a Marketing team of 1 while working inside Product, Sales, and Customer Support.
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I like to think I come with unique experience and perspective beyond the ivory tower of Marketing.
Iāve worked inside each operation function of early-stage startups (sales operations, product development, and customer support).
I come with a unique experience and view of the business as a whole, not just from the ivory tower of Marketing itself.
What types of clients do you work with?
We might be a fit if:
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- You're unsure about your brand's positioning in the marketplace
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- You have some sales but arenāt sure how to scale revenue further
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- You have a small in-house team, but you're not ready to have a full-time marketing leader to guide them
We might be a fit if:
- You have a product
- You have some sales but arenāt sure how to scale revenue further
- Your marketing strategy relies on āseeing what sticksā
How could you integrate?
On a part-time basis, I could help your leadership team with specific challenges or guide your marketing team as they execute the content strategy.
I could advise your leadership team with specific challenges or guide your marketing team as they execute the content strategy.
How do you measure the success of your engagements?
My priorities are helping your team with:
- Generating quality leads
- Increasing sales
- Enhancing brand awareness
While markets and buyers may change, the metrics will depend on factors including business maturity, team capacity, and more.
My priorities are generating quality leads, increasing sales, and enhancing brand awareness.
If youāre in a competitive space, the business metrics I focus on are:
- Relevant Website Traffic
- Quality Leads with High Buying Intent
- Sales Qualified Opportunities
- Annual Recurring Revenue (ARR)