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Contact Information

Feel free to email khoi (at) knmarketing (dot) ca.

Connect with me

Frequently

asked questions
01

Are you an agency?

No. I work directly with your team and service providers I trust to fill gaps and provide specific expertise.

No. I work directly with your team and service providers I trust to fill gaps and provide specific expertise.

02

How are you different from other marketing consultants?

I started my career in early-stage tech startups.

I've been on the ground level from pre-launch to hypergrowth.

As employee #4 and #7, I got my hands dirty moving as a Marketing team of 1 while working inside Product, Sales, and Customer Support.

I like to think I come with unique experience and perspective beyond the ivory tower of Marketing.

I’ve worked inside each operation function of early-stage startups (sales operations, product development, and customer support).

I come with a unique experience and view of the business as a whole, not just from the ivory tower of Marketing itself.

03

What types of clients do you work with?

We might be a fit if:

  • You're unsure about your brand's positioning in the marketplace

  • You have some sales but aren’t sure how to scale revenue further

  • You have a small in-house team, but you're not ready to have a full-time marketing leader to guide them

We might be a fit if:

- You have a product
- You have some sales but aren’t sure how to scale revenue further
- Your marketing strategy relies on ‘seeing what sticks’

04

How could you integrate?

On a part-time basis, I could help your leadership team with specific challenges or guide your marketing team as they execute the content strategy.

I could advise your leadership team with specific challenges or guide your marketing team as they execute the content strategy.

05

How do you measure the success of your engagements?

My priorities are helping your team with:

- Generating quality leads
- Increasing sales
- Enhancing brand awareness

While markets and buyers may change, the metrics will depend on factors including business maturity, team capacity, and more.

My priorities are generating quality leads, increasing sales, and enhancing brand awareness.

If you’re in a competitive space, the business metrics I focus on are:

- Relevant Website Traffic
- Quality Leads with High Buying Intent
- Sales Qualified Opportunities
- Annual Recurring Revenue (ARR)